Retail/Consumer Brand Goods

Consumer Branded Goods manufacturers face an advertising environment that is increasingly complex. Channels for reaching consumers are ever more fragmented, not only in single media like television and print, but also across an ever broadening range of media types, including the internet and online social networking activities, mobile phones, and even embedded in games

Manufacturers also face growing challenges from the retail industry, which is rapidly consolidating and taking advantage of its intimate knowledge of customer preferences and behaviors to introduce their own private label brands and squeeze manufacturers’ margins

Mavin Technologies EDM for Direct-to-Consumer Marketing addresses these issues by helping manufacturers in three specific ways

• Connect directly with consumers and establish strong relationships that can form the basis for successful marketing programs
• Collect information about these consumers which can inform the execution of more effective marketing strategies
• Perfect the relationship with these consumers

The cornerstone of our EDM for Direct-to-Consumer Marketing solutions is the Marketing Decision Manager , a suite of capabilities which can help consumer marketers create and enhance a rich, interactive, affinity-building experience for consumers. Experience dramatic increases in consumption among marketing program participants

• Drive down the costs of traditional offline marketing activities – such as couponing, promotions, and consumer research-by moving them online
• Execute literally billions of decisions annually to support personalized interactions with millions of registered consumers
• Base consumer marketing actions on extensive customer data and the use of sophisticated marketing analytics